Kroma has been manufacturing artist’s acrylic paint in Vancouver, Canada since 1970. Our paint is made by hand in small batches, ensuring quality and freshness. We use 100% acrylic resin and light fast pigments selected from worldwide sources, with the maximum pigment loading possible for each colour. No fillers or extenders are added. All our colours, mediums and gessos are formulated, ground, processed and packaged at our workshop on Granville Island.
Our products are only available directly from us. Because we do not distribute through stores, we are able to keep our prices low. And personal contact with our customers means we can offer excellent technical support, while always ensuring the high quality of our products.
In 1970 Gordon Payne began KROMA Industries, dissatisfied with the availability and cost of acrylics in his own career as a painter and educator teaching at UBC. When Granville Island was rejuvenated by the Federal Government in the 1970s, transforming disused industrial warehouses under the Granville Street Bridge into a centre for artisans and culture, KROMA found a space in the Net Loft building, where it has been in business ever since. Initially Gordon concentrated on a modest range of colours and packaged in large sizes, selling mainly to educational institutions and to professional artists who, in this era of abstract expressionism, often went through large quantities of paints.
After helping casually at the shop as a teenager, Kevin Head joined Gordon full time as an assistant in 1992 having completed his diploma at Emily Carr College of Art. In 1993 Gordon Payne left the day-to-day operations of the shop to concentrate on painting at his studio in the Gulf Islands.
KROMA’s steadily expanding business has meant that today Kevin is assisted by a small team who help him in production and in running the shop allowing him to do lab work and continue product development. Our increased volume has meant the need for extra space. While all the milling, mixing and packaging still takes place in our Granville Island shop, which is open to the public seven days a week. In 2003 KROMA expanded into a warehouse in East Vancouver where the initial stages of paint-making now take place, and where raw materials and packaging are stored.
KROMA has now been a part of the Vancouver art community, providing paint to painters for over 40 years. Our success is based on the word of mouth recommendations of regular customers. While our business has slowly grown we still make each colour with considerable care, by hand, in small batches.